Magnum is slated to release two new plant-based versions of its wildly successful ice cream bars in Finland and Sweden next month. (1)
Magnum, owned by corporate food giant Unilever, will add both Plant-Based Classic and Plant-Based Almond flavors, that have been Vegetarian Union approved, to its current lineup of products.
According to recent reports, the new flavored ice creams will be produced from a peanut protein base and then coated in a luscious dark chocolate. The new plant-based flavors will be available for purchase in both single and four-piece multipacks.
The Magnum ice cream bars are not the first plant-based products to be debuted exclusively in Finland and Sweden.
In 2017, the fast food conglomerate McDonald’s released its McVegan Burger in both Finland and Sweden, after a successful trial run in Finland.
Anamma, the Swedish food brand, which partnered up with McDonald’s to create the plant-based sandwich, noted the ever-growing popularity of plant-based diets in both Finland and Sweden, saying: “Vegetarianism and veganism are strong trends, and more and more people want to eat more plant-based today.”