Luxe Fashion Designer, Jean Paul Gaultier, states that he will eliminate fur from all collections going forward as the animal fur industry is “absolutely deplorable.”
This decision comes after years of relentless campaigns by the animal rights group PETA (People for the Ethical Treatment of Animals). Back in 2006, PETA founder Ingrid Newkirk hosted a massive takeover of Gaultier’s Paris boutique in order to protest his continued use of animal fur. Since then the luxe fashion designer has been inundated with nearly constant online campaigns. Gaultier has now been added to a growing list of major designers who have turned their backs on fur and are currently embracing the cruelty-free fashion movement.
“The corks are popping at PETA’s headquarters after Jean Paul Gaultier announced live on French television last night that he won’t be using fur in future collections, admitting that the ways animals are killed for their fur are ‘absolutely deplorable,’” Sascha Camilli, European Projects Manager for PETA said via email.
“This decision is a sign of changed times, as most people no longer wish to wear anything from animals who were cruelly caged, electrocuted, bludgeoned to death or caught in steel traps, left to die slowly and painfully – the way coyotes are still being killed for the trim on Canada Goose jackets”, she added. “Fur today is as dead as the poor animals it was stolen from, and any designers not clued up enough to see that may as well hang up their sewing needles now.”
A Fur-Free Future
Times have certainly changed since faux fur was deemed a “cheap” substandard alternative to real animal pelts and as of today many of the major luxe fashion labels are now embracing it.
In September 2018, London Fashion Week debuted faux fur center-stage, going 100 percent fur-free, and becoming the first major fashion week to do so. Since that day, luxury fashion label Coach has decided to phase out all fur including coyote, fox, mink and rabbit fur. Other major luxe labels ditching fur include Burberry, DKNY, Diane von Furstenberg, John Galliano, Tom Ford and Versace.
However, it’s not just the luxury fashion brands who are bringing faux fur to the forefront; many brands are now widening their ranges of affordable faux fashion for the mainstream consumer.
Faux fur is so sought after now that Vogue Australia gushed over it recently and many celebrities are jumping on board. Vegan actress and icon Pamela Anderson persuaded socialite Kim Kardashian West as well as the First Lady, Melania Trump to ditch animal fur for cruelty-free alternatives. Many other celebrities such as Amy Adams, Bella Hadid, and Priyanka Chopra are huge fans of the faux fur crafted by 20-year-old fashion designer Maya Reik. Emma Kenney, the “Shameless” actress, even appeared in a recent anti-fur campaign run by PETA where she asserted: “if you really want to look fresh, you should not wear anything dead – like fur.”
Photo Credit: Jean Paul Gaultier (i)